Portfolio Construction
To build wealth, you’ll need a balanced, diversified portfolio that reflects your investment goals, risk tolerance, and time horizon.
Portfolio Construction Basics
Frequently Asked Questions
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Socially Responsible Investing (SRI) refers to the practice of abstaining from certain investments on ethical grounds. SRI practitioners disregard the profit they could make from investing in companies with business practices that conflict with their ethical code. Socially responsible investors might refuse to invest in a company because of its products (e.g., cigarettes or alcohol), its management practices (e.g., covering up or failing to address abuse allegations), or its political affiliations.
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Because it’s tough to predict exactly when a recession will start, investors should maintain a diversified portfolio at all times to limit losses during market downturns. The safest stocks to own during recessions are those of large, reliably profitable companies with ample cash flow and a track record of weathering turbulence. Companies in consumer staples, which include food, beverages, household goods, and toiletries, are also relatively safe bets during recessions because their products are basic necessities.Learn More: Investment Portfolio Strategy in a Recession
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Though the phrase may be “the greater the risk, the greater the reward,” high returns from risky investments are far from guaranteed. It may be more appropriate to say that the greater the risk, the greater the potential reward. Investing in an obscure upstart with a world-changing idea but no track record of success can pay off enormously if that company translates its idea into a viable business, but far more upstarts fail than go on to be the next Apple or Walmart.
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The expense ratio is the percentage of a mutual fund or ETF’s assets under management that go toward paying the fund’s annual operating expenses, which includes the salary of the fund manager/advisor, recordkeeping fees, taxes, and accounting and auditing fees. These operating expenses reduce the amount of capital in the fund to be invested, which inevitably lowers the fund’s returns. Expense ratios have been trending down for decades. According to an Investment Company Institute report, the average expense ratio for index equity mutual funds fell from 0.27% in 1996 to 0.06% in 2021.Learn More: Pay Attention to Your Fund’s Expense Ratio
Key Terms
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Risk ToleranceRisk tolerance is an imprecise measure of the amount of risk an investor is willing to accept. A highly risk tolerant investor might buy shares in a start-up that has taken on lots of debt to finance the development of a groundbreaking technology that could prove immensely profitable or go nowhere. Whereas a risk averse investor would stick to government bonds that come with small but guaranteed returns or the stock of a 100-year old company with a household name product that has little runway left for growth.
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80-20 RuleThe 80-20 Rule, otherwise known as the Pareto Principle, is an aphorism that posits that 20% of inputs account for 80% of outputs. In the context of portfolio construction, the Pareto Principle holds that 80% of a stock portfolios returns in a ten year period can be attributed to just 20% of the portfolio’s holdings. The 80-20 rule is more of a general trend than a mathematical law and should not be assumed to be universally true.
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Asset AllocationAsset allocation refers to the ongoing process of allocating and reallocating money within an investment portfolio to different asset classes. The three main asset classes—equity, fixed-income, and cash and equivalents—all have different levels of risk and expected return. An investor’s risk tolerance and investment horizon help determine how much of their portfolio they apportion to each asset class.
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RebalancingRebalancing refers to the periodic buying or selling of assets to restore one’s portfolio to a desired asset allocation. Because assets appreciate at different rates, a portfolio that’s 60% stocks and 40% bonds on January 1st could be 75% stocks and 25% bonds by the end of the year. Regular rebalancing keeps an investor’s portfolio aligned with their risk tolerance.
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Investment ObjectiveInvestment objective refers to an investor’s broader financial goals beyond making more money. Possible investment objectives include saving for retirement, buying a house, or starting a business. An investor’s objective helps them and/or an advisor determine their risk tolerance, investment horizon, and optimal asset allocation.
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5 Tips for Diversifying Your Portfolio
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Pay Attention to Your Fund’s Expense Ratio
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The 80-20 Rule (aka Pareto Principle): What It Is, How It Works
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What Is the Rule of 70? Definition, Example and Calculation
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Churn Rate: What It Means, Examples, and Calculations
Explore Portfolio Construction
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Advisors: How Do Edward Jones and Merrill Compare?
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How Is Asset Turnover Calculated?
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4 Basics When Investing Other People's Money
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Investment Portfolio Strategy in a Recession
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Markowitz Efficient Set
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How Can You Calculate Correlation Using Excel?
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Variance vs. Covariance: What's the Difference?
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Understanding Your Clients' Willingness and Ability to Take Risk
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What Are Joint Tenants With Right of Survivorship (JTWROS)?
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Impact ETFs Offer Advisors New ESG Opportunities
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Changing the Definition of Risk in Retirement Planning
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What Is Asset Allocation and Why Is It Important? With Example
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Investment Objective: Definition and Use For Portfolio Building
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What Are the Advantages of Foreign Portfolio Investment?
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Rebalancing: Definition, Why It's Important, Types and Examples
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The Best Portfolio Balance
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Advisor Account
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How Life Insurance Can Help With Cash Accumulation
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A Guide to Core-Satellite Investing
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What Is a Wrap Account and Do You Need One?
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ESG, SRI, and Impact Investing: What's the Difference?
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What Kind of Securities Should a Risk-Averse Investor Buy?
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What Is Risk Tolerance, and Why Does It Matter?
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Why Market Correlation Matters
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Why a 60/40 Portfolio Is No Longer Good Enough
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7 Simple Strategies for Growing Your Portfolio
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How do investment advisors calculate how much diversification their portfolios need?
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How to Achieve Optimal Asset Allocation
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Managed Futures: A Beginner's Guide
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Introduction to Inflation-Protected Securities
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How Financial Advisors Pick Client Investments
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Optimized Portfolio As Listed Securities (OPALS)
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Explaining Rising Interest Rates and Real Estate to Clients
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Create Your Own US Equity Portfolio
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Is There a Positive Correlation Between Risk and Return?
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Post-Modern Portfolio Theory (PMPT)
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Formula Investing
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Contingent Immunization
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Inefficient Portfolio
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Risk Discount
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How to Diversify a $1 Million-Plus Portfolio
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Super-Hedging
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Permanent Portfolio: Meaning, Pros and Cons, Examples
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Dedicated Portfolio
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Cluster Analysis
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Granular Portfolio
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Divorce and Social Security Rules: What to Know
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10 Ways to Effectively Save for the Future
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The Importance of a Client's Risk Assessment
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How Brokers Are Compensated for Selling Bonds
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Target-Date vs. Index Funds: Is One Better?
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How to Evaluate Your Clients' Capacity for Risk
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Does a negative correlation between two stocks mean anything?